Brand guidelines
Typography
Roobert is our primary typeface – a geometric, mono-linear sans-serif selected for its balance of clarity, confidence, and character, aligning with Mintos’ transparent and empowering brand.
Contents
Typeface
Weights
Hierarchy
Alternatives
Don’t do this
Typeface
Roobert is our primary typeface—a geometric, mono-linear sans-serif selected for its balance of clarity, confidence, and character, aligning with Mintos’ transparent and empowering brand. Its precise structure conveys trust and reliability, while the futuristic yet approachable aesthetic supports our digital-first, innovation-driven identity. The calm, neutral tone reinforces our rational, fact-based communication, and distinctive features like the single-story “g” and bent-pipe punctuation add subtle character that strengthens brand recognition without compromising readability or accessibility across platforms.
Trust & transparency
Clear, rational form builds credibility.
Accessibility
Legible at all sizes; open forms feel approachable.
Empowerment & simplicity
Clean design reduces cognitive load, helping users navigate complex content easily.
Pan-European reach
Supports Latin, Cyrillic, and Greek scripts, ensuring consistency across all key European markets.
Weights
Mintos uses a set of Roobert weights to maintain clarity and consistency across all touchpoints. Bold is used for headlines and emphasis, Regular for body text and general content, and Italic for secondary information or subtle differentiation. This restrained weight system supports a clean visual hierarchy while ensuring readability and coherence throughout the brand experience.
Use for headlines
Use for body copy
Setting type
Good typesetting requires a discerning eye. Below are some universal principles to follow when setting type that helps ensure consistency and high legibility.
Headline
80pt Font size + 8pt = 88pt leading
64pt Font size + 8pt = 72pt leading
48pt Font size + 8pt = 56pt leading
32pt Font size + 8pt = 40pt leading
24pt Font size + 8pt = 32pt leading
Body
24pt Font size + 8pt = 32pt leading
16pt Font size + 8pt = 24pt leading
14pt Font size + 6pt = 20pt leading
Alternatives
While Roobert is the primary typeface for all brand communications, alternative fonts are used in specific contexts where system compatibility, performance, or technical limitations apply.
Internal & non-public materials
Inter may be used for internal presentations, documents, or other non-customer-facing assets. It offers a geometric, contemporary style visually aligned with Roobert, making it a practical substitute where licensing or access to Roobert is limited.
Presentations / internal use
Email communications
Most email clients do not support custom web fonts. Arial is a widely supported fallback that offers high legibility and functional simplicity, ensuring consistent display across devices and platforms.
Email communications
© Mintos
All Rights Reserved
Brand guidelines
Typography
Roobert is our primary typeface – a geometric, mono-linear sans-serif selected for its balance of clarity, confidence, and character, aligning with Mintos’ transparent and empowering brand.
Contents
Typeface
Weights
Hierarchy
Alternatives
Don’t do this
Typeface
Roobert is our primary typeface—a geometric, mono-linear sans-serif selected for its balance of clarity, confidence, and character, aligning with Mintos’ transparent and empowering brand. Its precise structure conveys trust and reliability, while the futuristic yet approachable aesthetic supports our digital-first, innovation-driven identity. The calm, neutral tone reinforces our rational, fact-based communication, and distinctive features like the single-story “g” and bent-pipe punctuation add subtle character that strengthens brand recognition without compromising readability or accessibility across platforms.
Trust & transparency
Clear, rational form builds credibility.
Accessibility
Legible at all sizes; open forms feel approachable.
Empowerment & simplicity
Clean design reduces cognitive load, helping users navigate complex content easily.
Pan-European reach
Supports Latin, Cyrillic, and Greek scripts, ensuring consistency across all key European markets.
Weights
Mintos uses a set of Roobert weights to maintain clarity and consistency across all touchpoints. Bold is used for headlines and emphasis, Regular for body text and general content, and Italic for secondary information or subtle differentiation. This restrained weight system supports a clean visual hierarchy while ensuring readability and coherence throughout the brand experience.
Use for headlines
Use for body copy
Setting type
Good typesetting requires a discerning eye. Below are some universal principles to follow when setting type that helps ensure consistency and high legibility.
Headline
80pt Font size + 8pt = 88pt leading
64pt Font size + 8pt = 72pt leading
48pt Font size + 8pt = 56pt leading
32pt Font size + 8pt = 40pt leading
24pt Font size + 8pt = 32pt leading
Body
24pt Font size + 8pt = 32pt leading
16pt Font size + 8pt = 24pt leading
14pt Font size + 6pt = 20pt leading
Alternatives
While Roobert is the primary typeface for all brand communications, alternative fonts are used in specific contexts where system compatibility, performance, or technical limitations apply.
Internal & non-public materials
Inter may be used for internal presentations, documents, or other non-customer-facing assets. It offers a geometric, contemporary style visually aligned with Roobert, making it a practical substitute where licensing or access to Roobert is limited.
Presentations / internal use
Email communications
Most email clients do not support custom web fonts. Arial is a widely supported fallback that offers high legibility and functional simplicity, ensuring consistent display across devices and platforms.
Email communications
© Mintos
All Rights Reserved