Brand guidelines
Photography
At Mintos, photography plays a role in expressing our brand purpose: helping individuals achieve financial goals and lead better lives. Our visuals must reflect our core values — trust, transparency, accessibility, and empowerment — while speaking credibly to experienced investors and welcoming to those just starting out.
Contents
Principles
Lifestyle
Product
Photography treatments
Don’ts
Principles
We position ourselves through rational storytelling with emotional depth. Our photography should reflect the simplicity and clarity of our platform while making investing feel approachable, human, and part of everyday life.
Authenticity
Show real people, real moments, and real environments. Avoid artificial setups or stock clichés. The photography should feel familiar, grounded, and believable – always reflecting everyday life and plausible human contexts.
Clarity
Ensure images are clean, focused, and legible at all sizes. Use natural lighting and simple compositions that prioritize the subject. Avoid excessive visual noise, heavy filters, or stylistic distractions.
Confidence
Subjects should appear focused, calm, and intentional. Capture people in moments of agency and decision-making – never passive or confused. Visuals should express self-assurance, not bravado.
Warmth
Foster emotional connection through soft lighting, natural color tones, and relatable human expression. Use settings and moods that evoke trust, reassurance, and openness.
Accessibility
Depict investing as approachable and within reach – not elite or intimidating. Feature diverse individuals and environments that reflect the everyday lives of our investors across Europe.
People & lifestyle
Represent Mintos users – Wealth Creators and Explorers – as grounded, self-directed individuals who are confident, curious, and intentional in how they engage with their lives.
Subjects
Individuals or small groups in real environments
Environments
Home offices, cafés, co-working spaces, outdoor scenes
Lighting
Daylight, golden hour, or soft indoor ambient
Mood
Calm confidence, quiet determination, focus, self-guidance
Color
Props, clothing, or accessories with brand colors subtly shown
Tone
Relatable, premium, warm, never patronizing
Product
To communicate how users engage with our product – mobile or desktop – in realistic, emotionally resonant scenarios. These images show the product not in isolation, but as part of meaningful user routines.
Subjects
Individuals (alone or in pairs) interacting with smartphones, tablets, or laptops.
Focus
Devices with visible Mintos interface or illustrative UI
Environments
Soft backgrounds, natural light, indoor comfort
Context
Cafés, desks, transit, lounge spaces — calm, modern, and lightly styled.
Mood
Controlled lighting or ambient bounce to avoid glare and reflect screen light subtly.
Color
Use neutral or desaturated backdrops to emphasize the product interface.
Photography treatments
Color correction
Neutral to slightly warm tones. Natural skin tones. No trendy filters.
Retouching
Only natural correction (e.g. lighting fixes, light blemishes, unwanted object removal).
Filters
Optional duotones or overlays in branded colors at ≤15% opacity.
Cropping
Maintain subject integrity. Ensure safe zones (10–20% margin) for overlays.
Overlays / Text
Ensure contrast and legibility in cropped versions.
Don’ts
Lifestyle & People Photography Don’ts
Don’t use fake office tropes: whiteboard pointing, staged meetings, “celebration” jumps.Don’t portray extreme emotions (e.g., exaggerated excitement, forced smiles).Don’t use group poses where no one is genuinely interacting or connecting.Don’t shoot in generic, over-lit office spaces without character or relevance.Don’t include branded merchandise from non-affiliated companies (mugs, tech, décor).
Avoid Financial and Tech Clichés
Piggy banks, coins stacks, or cash flying in the airGraph overlays with unrealistic stock charts or growth arrowsLightbulbs or gears to represent ideas or innovationHandshake close-ups to symbolize partnershipGeneric fintech dashboards with meaningless data visuals
© Mintos
All Rights Reserved
Brand guidelines
Photography
At Mintos, photography plays a role in expressing our brand purpose: helping individuals achieve financial goals and lead better lives. Our visuals must reflect our core values — trust, transparency, accessibility, and empowerment — while speaking credibly to experienced investors and welcoming to those just starting out.
Contents
Principles
Lifestyle
Product
Photography treatments
Don’ts
Principles
We position ourselves through rational storytelling with emotional depth. Our photography should reflect the simplicity and clarity of our platform while making investing feel approachable, human, and part of everyday life.
Authenticity
Show real people, real moments, and real environments. Avoid artificial setups or stock clichés. The photography should feel familiar, grounded, and believable – always reflecting everyday life and plausible human contexts.
Clarity
Ensure images are clean, focused, and legible at all sizes. Use natural lighting and simple compositions that prioritize the subject. Avoid excessive visual noise, heavy filters, or stylistic distractions.
Confidence
Subjects should appear focused, calm, and intentional. Capture people in moments of agency and decision-making – never passive or confused. Visuals should express self-assurance, not bravado.
Warmth
Foster emotional connection through soft lighting, natural color tones, and relatable human expression. Use settings and moods that evoke trust, reassurance, and openness.
Accessibility
Depict investing as approachable and within reach – not elite or intimidating. Feature diverse individuals and environments that reflect the everyday lives of our investors across Europe.
People & lifestyle
Represent Mintos users – Wealth Creators and Explorers – as grounded, self-directed individuals who are confident, curious, and intentional in how they engage with their lives.
Subjects
Individuals or small groups in real environments
Environments
Home offices, cafés, co-working spaces, outdoor scenes
Lighting
Daylight, golden hour, or soft indoor ambient
Mood
Calm confidence, quiet determination, focus, self-guidance
Color
Props, clothing, or accessories with brand colors subtly shown
Tone
Relatable, premium, warm, never patronizing
Product
To communicate how users engage with our product – mobile or desktop – in realistic, emotionally resonant scenarios. These images show the product not in isolation, but as part of meaningful user routines.
Subjects
Individuals (alone or in pairs) interacting with smartphones, tablets, or laptops.
Focus
Devices with visible Mintos interface or illustrative UI
Environments
Soft backgrounds, natural light, indoor comfort
Context
Cafés, desks, transit, lounge spaces — calm, modern, and lightly styled.
Mood
Controlled lighting or ambient bounce to avoid glare and reflect screen light subtly.
Color
Use neutral or desaturated backdrops to emphasize the product interface.
Photography treatments
Color correction
Neutral to slightly warm tones. Natural skin tones. No trendy filters.
Retouching
Only natural correction (e.g. lighting fixes, light blemishes, unwanted object removal).
Filters
Optional duotones or overlays in branded colors at ≤15% opacity.
Cropping
Maintain subject integrity. Ensure safe zones (10–20% margin) for overlays.
Overlays / text
Ensure contrast and legibility in cropped versions.
Don’ts
Lifestyle & People Photography Don’ts
Don’t use fake office tropes: whiteboard pointing, staged meetings, “celebration” jumps.Don’t portray extreme emotions (e.g., exaggerated excitement, forced smiles).Don’t use group poses where no one is genuinely interacting or connecting.Don’t shoot in generic, over-lit office spaces without character or relevance.Don’t include branded merchandise from non-affiliated companies (mugs, tech, décor).
Avoid Financial and Tech Clichés
Piggy banks, coins stacks, or cash flying in the airGraph overlays with unrealistic stock charts or growth arrowsLightbulbs or gears to represent ideas or innovationHandshake close-ups to symbolize partnershipGeneric fintech dashboards with meaningless data visuals
© Mintos
All Rights Reserved